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Visocare

Visocare cover

Challenge

As a newly established company in the competitive audiovisual industry, Visocare needed a website to showcase its founders’ deep expertise and establish a solid market presence. The goal was to create a professional, engaging platform that could communicate Visocare's comprehensive services and solutions while driving growth for the company.

Visocare website on mobile

Crafting a Dynamic Identity

To ensure Visocare stood out in the market, we developed a cohesive visual system that began with a distinctive iconography for its core services: Maintenance, Training, and Consulting. These icons were designed for clarity and ease of navigation. We also expanded Visocare’s existing green and blue color palette, introducing varied shades and incorporating purple to enrich the brand’s color system. Paired with clean, modern typography, this design language helped convey Visocare’s professionalism and forward-thinking approach.

Visocare Iconography
Visocare design system

Flexibility and Expertise

The graphic elements like service icons and a unique checkmark derived from the logo elements were applied across the website to emphasize brand adaptability and reliability. We showcased how Visocare tailors its solutions to diverse environments such as classrooms, meeting rooms, and intelligent spaces, illustrating their expertise in audiovisual solutions for different sectors.

Visocare Brand Elements

Engaging Product Icons

We designed 3D icons for each of Visocare’s product offerings to add a layer of interactivity. These icons, gave users an engaging way to explore Visocare’s wide range of offerings, from videoconference setups to audio systems and beyond.

Visocare 3D icons

Digital and Beyond

The website’s clean, intuitive interface not only brought Visocare’s digital presence to life but extended the brand into the physical world. Consistency in branding was carried over to materials like stationary and packaging, ensuring a unified identity across both digital and real-world interactions.

Visocare website screens
Visocare Box

Credits

Client

Visocare

Year

2024

Design & Illustration

Phaze

Visit project

website

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