Cartão Jovem

Challenge

Cartão Jovem is a platform dedicated to the youth of Portugal, with the aim of offering solutions, partnerships and ideas that facilitate and support the lives of young people, while representing them. The focus of the project involved the renewal of the existing branding, as well as the creation of new communication strategies for advertising campaigns, partnerships, social media management, and presence at festivals.

Brand Activation : "Kiss My Art"

The campaign's focus was to showcase the creative routines of nine different artists, each representing a distinct art fields – from sustainable fashion to textile art, from design to urban art, from music to illustration.

Social Media Engagement

Over time, an engaging graphic strategy was created, aligned with the values and interests of the portuguese youth. The content developed included: Posts, Partnerships, Festivals, Cultural Initiatives, Exclusive Discounts.

The creation of animations for posts and stories was one of the factors that contributed to increased audience engagement. These graphic elements, developed with the aim of creating a more immersive and attractive visual experience, brought dynamism and interactivity to the published content.