Quinta Morazes, an estate based in the Azores islands, sought a digital platform to reflect its unique offerings in wellness tourism, retreats, and BnB services. The challenge was to create a brand ecosystem that captured the estate's serene, natural environment and positioned it as a premier destination for wellness experiences while driving bookings and awareness.
We design a brand identity that encapsulates the essence of Quinta Morazes: tranquility, nature, and wellness. A soothing color palette inspired by the natural surroundings of the Azores, with soft greens and earthy tones, was paired with elegant typography that conveys relaxation and sophistication. This aesthetic set the tone for the website and all brand applications.
The new brand identity was applied across various physical touchpoints to ensure consistency, all of the pieces was designed with nature-inspired elements. Additionally, merchandise like postcards was created to extend the Quinta Morazes experience reflecting the essence of the Azores and were designed as keepsakes, helping to further immerse guests in the brand’s tranquil environment.
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The website design showcases the estate’s serene accommodation options, offering guests an immersive view of the cozy spaces. Highlighting the natural beauty of the Azores, the site draws attention to the surrounding landscapes, encouraging exploration of the island’s rich scenery. The design balances accommodation details with a visual celebration of nature to create an inviting, restful experience.
Each page was thoughtfully designed to guide users through the Quinta Morazes journey, from exploring wellness activities to booking accommodations. The website's menu was designed to promote tranquility, ensuring that every interaction on the site enhances the user’s feeling of peace and relaxation.
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